The Development

A comprehensive masterplan creating a sustainable extension to North Walsham

Development Overview

North Walsham West encompasses approximately 108 hectares located on the western edge of North Walsham, representing a strategic urban extension allocated in North Norfolk District Council's Local Plan 2016-2036.

~1,800
New Homes
108
Hectares
7ha
Employment Land
17+ha
Public Open Space

Masterplan Principles

The development is guided by key design principles ensuring high-quality, sustainable placemaking:

🌳 Landscape-First Approach

Green infrastructure forms the foundation of the masterplan, with strategic landscaping creating multifunctional spaces for recreation, biodiversity, and climate adaptation.

🚶 Connected Community

Pedestrian and cycle routes prioritized throughout, linking to existing neighborhoods, town centre, rail station, and recreational paths including Weavers Way.

🏘️ Character-Led Design

Three distinct neighborhood character areas responding to site topography, existing features, and North Walsham's architectural heritage.

⚡ Climate Responsive

High environmental standards addressing climate change through energy efficiency, sustainable drainage, and biodiversity enhancement.

Three Character Areas

The masterplan is structured around three distinctive neighborhoods, each with its own identity while contributing to a cohesive whole.

Northern Character Area

Key Features:

  • Employment Focus: 7 hectares of serviced employment land positioned for connectivity to Cromer Road and existing industrial areas
  • Gateway Location: Creates northern entrance to the development with landmark building forms
  • Mixed Densities: Varied housing types from employment-adjacent medium density to lower density edges
  • Connectivity: Direct links to town centre and integration with existing employment zones

Housing Character: Mix of detached and semi-detached homes with some medium-density terraced housing. Red and buff brick facades reflecting North Walsham's architectural vernacular.

Central Character Area

Key Features:

  • Community Heart: Local centre with convenience retail, health services, and community facilities
  • Primary School: 2-form entry school (2.5+ hectares) centrally located for accessibility
  • Weavers Way Integration: Enhanced popular recreational route with improved biodiversity corridor
  • Higher Density: Mixed-use development with apartments and terraced housing around local centre

Housing Character: Higher density terraced homes, townhouses, and apartment buildings creating active streetscapes. Mix of materials including red brick, render, and contemporary elements.

Southern Character Area

Key Features:

  • Rural Interface: Sensitive edge responding to countryside setting with strategic green buffers
  • Heritage Sensitive: Careful consideration of nearby Bradmoor Farm listed buildings and Peasants' Revolt battlefield site
  • Sports & Recreation: Town park (2+ hectares), sports pitches (2 hectares), and allotments (2.4+ hectares)
  • Lower Density: Predominantly lower density housing respecting landscape character

Housing Character: Mix of bungalows, detached, and semi-detached homes. Enhanced landscaping with mature tree retention and new strategic planting creating green edges.

Green Infrastructure Strategy

Over 17 hectares of new public open space creates a comprehensive network supporting recreation, biodiversity, and climate resilience.

🏞️ Town Park

Minimum 2-hectare central park providing accessible green space for all residents with natural play areas and community gathering spaces.

⚽ Sports Facilities

2 hectares of new sports pitches, with opportunities to enhance North Walsham Town Football Club facilities as part of wider strategy.

🌱 Allotments

Minimum 2.4 hectares of allotment space supporting local food production and community gardening activities.

🌳 Strategic Landscaping

Minimum 10 hectares along southern and western edges creating new green boundary to the town with woodland and meadow habitats.

🦋 Biodiversity Corridors

North-south green corridor and enhanced Weavers Way creating connected habitat networks for wildlife movement.

💧 Sustainable Drainage

Integrated water management using surface water as resource, contributing to water-sensitive urban design throughout.

Biodiversity Net Gain

The development will deliver measurable biodiversity net gain through strategic habitat creation, hedgerow enhancement, woodland planting, and wildflower meadows. Native species selection and wildlife-friendly management will support birds, bats, invertebrates, and other fauna.

Transport & Connectivity

Comprehensive transport strategy prioritizing sustainable travel modes while providing essential vehicular access.

New Western Link Road

The development includes delivery of a new road connecting Norwich Road to Cromer Road via the industrial estate. Designed as an attractive main residential street with:

Active Travel Network

Pedestrian Routes

  • Retention and enhancement of existing Public Rights of Way
  • New pedestrian connections to town centre and rail station
  • Safe, lit pathways through green corridors
  • Integration with Weavers Way long-distance path

Cycling Infrastructure

  • Dedicated cycle lanes on main routes
  • Traffic-calmed residential streets suitable for cycling
  • Secure cycle parking at key destinations
  • Links to existing and planned cycle routes

Public Transport

Enhanced bus services through the development with new stops and potential bus interchange. Improved pedestrian and cycle access to North Walsham rail station on the Bittern Line (Norwich-Sheringham).

Housing Mix & Affordability

Approximately 1,800 homes designed to meet diverse local housing needs across all life stages.

Varied Housing Types

From 1-bedroom apartments to 4+ bedroom family homes, including bungalows, terraces, semi-detached, and detached properties.

Affordable Housing

Significant proportion of affordable homes integrated throughout the development, including social rent and shared ownership options.

Older Persons' Accommodation

Purpose-designed housing addressing North Norfolk's ageing demographic, with accessible, adaptable homes.

Quality Design Standards

All homes meeting high design and space standards, with energy-efficient construction and EV charging provision.

Phasing & Infrastructure Delivery

Strategic phasing ensures infrastructure is delivered in tandem with housing to create a complete community from the outset.

Infrastructure Priorities

Early delivery of:

  • Western link road to provide access and traffic relief
  • Primary school to serve initial phases
  • Key green infrastructure and biodiversity habitats
  • Drainage infrastructure and sustainable systems
  • Active travel connections to existing neighborhoods

Section 106 Agreement

Comprehensive legal agreement will secure delivery of infrastructure, affordable housing, education contributions, healthcare improvements, and other community benefits aligned with local priorities and planning policy requirements.

Planning Context

The development is allocated under Policy NW62/A in the North Norfolk Local Plan 2016-2036, submitted to the Secretary of State in May 2023.

Development Brief & Design Code

A comprehensive Development Brief has been prepared incorporating a site-wide vision and masterplan. This will be complemented by a detailed Design Code establishing specific design principles for all development phases, ensuring consistency and quality throughout delivery.

Key Policy Compliance

  • Climate-resilient sustainable growth responding to declared climate emergency
  • Biodiversity Net Gain exceeding minimum requirements
  • Water efficiency measures and sustainable drainage
  • Electric vehicle charging infrastructure throughout
  • Protection and enhancement of heritage assets and settings
  • High-quality design following National Design Guide principles

Planning Documents

Access official consultation materials and technical documents: